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According to the company, its customer-retention technologty identifies customers byloan amount, loan-to-value loan purpose and FICO scores. “Withn refinancing activity from borrowers representing a significant portion of overalloriginationm volume, our lender networok has expressed a desire to capture and retainh current mortgage customers,” says Bob Harris, presidenf of the LendingTree Exchange.
“As part of the LendingTrew network, banks and lenders that use ournew customer-retention initiativse will be able to significantly impact the ratipo of overall mortgage portfolio retained, just as effectivelu as they can attract new LendingTree is owned by Charlotte-baseed (NASDAQ:TREE), an online lending and real estate company. Tree.com’s principle businessesd are LendingTree, which matches potential mortgage borrowersto lenders, and which works with individuals seeking homes and real estate agents. LendingTree says it has facilitated more than 25 million requests for loans onlineand $185 billion in closer loan transactions.
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